What you'll learn
SMART Marketing Objectives:
- Master the framework of SMART objectives to set clear and measurable goals for your Marketing department.
- Align organizational mission with actionable Marketing strategies.
Targeted Marketing Campaigns:
- Build impactful campaigns tailored to social platforms like Facebook, TikTok, and Google Ads.
- Optimize conversion rates and maximize ROI with data-driven insights.
KPI Measurement and Optimization:
- Learn how to define, measure, and evaluate KPIs to track Marketing performance.
- Implement real-time adjustments to improve campaign outcomes effectively.
Human Resource Management:
- Discover the Human Resource Matrix for Marketing teams: categorize employees into performance groups (e.g., Wolves, Stray Dogs, Rabbits, and Zombies).
- Develop sustainable recruitment and training strategies to foster high-performing teams.
Leadership and Change Management:
- Apply John Kotter’s 8 Steps of Change Management to transform your Marketing department.
- Foster cultural change to support innovation, collaboration, and continuous growth.
AI-Powered Marketing Tools:
- Leverage digital tools and AI technologies to enhance content creation, scheduling, and campaign execution.
- Automate repetitive tasks to improve productivity and efficiency.
Comprehensive Marketing Strategies:
- Create cross-platform strategies to meet your business goals.
- Explore advanced planning techniques for short- and long-term success.
Digital Content Creation:
- Learn to design impactful content tailored to different stages of the customer journey.
- Utilize frameworks like SMART and other metrics to craft compelling marketing narratives.
Online Platform Optimization:
- Understand customer behavior on popular platforms and tailor campaigns accordingly.
- Maximize reach and engagement with industry-specific strategies.
Sustained Team Development:
- Build a culture of feedback, motivation, and personal growth.
- Empower employees with professional training opportunities and strategic responsibilities.
Resolving KPI Gaps:
- Learn step-by-step approaches to addressing underperforming KPIs.
- Develop structured action plans for improvement and growth.
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Materials and Resources Included in This Course
This course includes the following resources and tools to help you maximize your learning experience:
Knowledge Videos: These are the core content of the course, where you will gain essential knowledge and skills.
PDF Knowledge Summaries: Each video comes with a PDF file that summarizes the key takeaways and helps you review and organize the knowledge you’ve learned.
Supporting Downloadable Files: Several downloadable files are provided to support your learning, such as:
- Employee evaluation templates
- Marketing report templates
- And other useful resources tailored to each lesson.
Knowledge Reinforcement Exercises: Some parts of the course include exercises to help you practice and apply the knowledge you’ve acquired.
Note: All the attached files mentioned above will be available right below each video you watch. Make sure to download and use them to enhance your learning experience!
How to Study This Course
Watch the lesson videos
Begin by watching the videos to grasp the key concepts and main ideas presented in each lesson.
Review the PDF summaries
After watching the video, if there are any unclear points, download and read the PDF file provided under each video. This document will help you review and solidify your understanding of the key takeaways.
Complete the exercises
Make sure to do the exercises provided under each video. This is your chance to apply what you’ve learned and assess your level of comprehension.
Note: To fully grasp all the knowledge from this course, it’s essential to complete all the steps above. Watching the videos, reviewing the materials, and practicing the exercises will ensure you get the best learning experience possible.
Course content
45 sections • 430 lectures • 28h 11m total length
Detailed Course Description
The "Building an Online Marketing Department" course is designed for businesses, managers, and marketing teams who aim to establish a professional and efficient online marketing department. You will learn how to build a comprehensive marketing strategy, from understanding your business goals to implementing and measuring the effectiveness of marketing campaigns across various online platforms.
This course not only provides theoretical knowledge but also guides you step-by-step on how to apply it practically, from defining marketing objectives to building a marketing team and managing work performance. The key topics covered in the course include:
Building an effective online marketing strategy: You will learn how to develop a comprehensive marketing strategy, from defining marketing objectives, analyzing target customers, to selecting suitable marketing channels such as social media, SEO, email marketing, etc.
Optimizing marketing channels: This course provides an in-depth view of optimizing popular marketing channels like Facebook Ads, Google Ads, SEO, and Content Marketing, helping you boost revenue and effectively build your brand.
Planning and implementing a marketing department: You will be guided on how to plan and implement marketing activities for the entire department, from task allocation and budgeting to executing advertising campaigns.
Managing and developing the marketing team: A critical part of the course focuses on building a marketing team, from recruitment, training, skill development for employees to evaluating and managing the team's work performance.
Measuring and optimizing performance: Finally, the course will help you master tools to measure the effectiveness of marketing campaigns, set and track KPIs, and optimize marketing strategies to achieve the best results.
This course is designed for anyone who wants to establish a professional online marketing department from the ground up. No prior marketing knowledge is required—just determination and a willingness to learn and apply practical marketing strategies in your work.
Target Audience
Requirements
- Use a laptop, computer, or mobile device to access the course
- Prepare a notebook, pen, and paper to take notes, summarize, and reinforce your knowledge
- Have an open mindset and readiness to learn and practice real-world skills
What Our Customers Say
Lana
a week ago
It was a really good course and it was well elaborated except for the few minor hitches of the videos being stuck . Overall it was a good course , i recommend it to anyone who would want to to study digital marketing.
JaySon
2 months ago
They are the best in this business. They have way surpassed my expectations from this course. Bunch of genius folks. One simply needs to follow their guideline step by step and can become immensely profitable.
Faith
2 months ago
This course is amazing before this course I had no idea about digital marketing and I tried to find videos on YouTube but I couldn't find good one but someone suggest me to buy this course and I feel this is good course
Denise W.
3 months ago
I have learned so much from this course. I didn't have any know how of digital marketing, though I've heard about it. I so much enjoyed learning about some of the most important aspects of digital marketing you won't get from free videos. This course is worth it!
Pantoula K.
4 months ago
It was great learning. Thanks for such a valuable contents and guidance.
Sanjay
6 months ago
This course is superb, though very long but educative. I can't wait to start earning money from what I've been learning so far. Nice Job Guy 👍
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